Econ 201: Macro Influences Impacting Micro Fundraising
All fundraisers should review this informative and relevant study to help drive smarter fundraising years down the line.
Share The Love: Grateful Patients Can Help Your Institution
With a little planning, some due diligence, and helping hands, you can create your own Grateful Patient Program and link your patients with your institution.
Nonprofit Marketing Research Made Simple, No Matter Your Budget
Get access to accurate information using market research: who are your constituents and what are their attitudes, preferences, and needs?
The Donor Insights Fundraisers Can’t Afford to Ignore
By tailoring your contact strategy to follow your donor profiles, engagement opportunities resonate, donors pay more attention, and fundraising results increase.
Do You Know What Your Data is Telling You?
You must narrow the focus to “smart data” that identifies problems worth fixing and opportunities worth pursuing.
What Lies Within: A Journey Through Wealth Screening
Target Analytics’ WealthPoint Professional prides itself on having a wide representation of asset, philanthropic and biographical data sources that can offer keen insights on prospects.
Don’t Get Spooked By Your Data!
Data health woes. Duplicates. Outdated constituent information. Just when you thought Halloween was the only time you got SPOOKED, you [...]
It’s All in the Preparation
Questions to ask when embarking on a predictive modeling and/or wealth screening project
Don’t Trust Me, Trust Science!
How can you increase your online donations by 20%? I don't know for sure, you can answer that question using the scientific method and Google Analytics.
Engaging Young Donors
One of the biggest challenges facing non-profit organizations today is changes in generational giving.
