Maximizing Lifetime Value Part 1
Recurring giving is where the money is. Let's talk about that - what's a recurring gift? What's a pledge? Why should you care? Don't leave money on the table. [...]
Phone-a-thons: Extinct or Re-Purposed?
Updates from October 31, 2011: We are sharing with you an email excerpt between the author Laura Worcester and ProspectResearch.com [...]
5 Questions for Jay Frost
This is a continuing series of 5 Questions for experts from across the nonprofit sector: 5 Questions for Jay FrostJay [...]
5 Interesting Facts from the Giving USA 2011 Report
The Giving USA 2011 report is out and the team at The Giving USA Foundation and the Center on Philanthropy [...]
Peer Screening 201
Recently I offered reasons as to why Peer Screening—the use of volunteers to evaluate a list of their peers’ donor [...]
Facebook and LinkedIn – The social media personal and professional go-to tools?
While I’m sitting here on a Wednesday evening looking at my LinkedIn and Facebook profiles, I’m wondering how much information [...]
Mid-level donors — Looking beyond the data
Note from ProspectResearch.com: Lynne Wester, Director of Stewardship and Donor Recognition at Yeshiva University, kindly agreed to write a guest post showcasing [...]
NTEN’s Google Analytics Webinar: The Cliff Notes Version
Last week’s NTEN webinar on Google Analytics reached capacity FAST. Great for NTEN (they really know what the hot topics [...]
Re-engaging Donors: The Time is Now!!
Like many of you I spent the first quarter of the year getting ready for April 15th. As I was [...]
Keys to Following Up with Disaster Response Donors
I’ve been following the fundraising response to Japan very closely and so I was very pleased to be able to sit down with Katie Beth DeSchepper of StrategicOne earlier today. Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. [...]
