A Complete Guide to Strategic Web Design for Nonprofits
What goes into creating and designing a successful nonprofit website that inspires action? That’s a great question. One that every [...]
You Kids Stay Outta The Spam Folder
Stay out of the spam folder by employing these techniques. [...]
A Lion’s Lesson in the Serengeti
At the beginning of June I had a once in a lifetime opportunity to travel to Kenya and Tanzania for [...]
Guest Blogger: Welcome Ed!
Today, the most amazing thing happened to me. I was sent an unsolicited guest post. I love this! I’m always asking folks [...]
Create a More Effective Nonprofit Website Using These 2 Simple Suggestions
Effective Nonprofit Websites. From our extensive research we’ve uncovered and organized a list of 10 key elements every nonprofit website should have.
Thank you Christina Yang!
I was catching up on Grey’s Anatomy and realized Christina Yang is awesome. Yes, I know she’s just a character [...]
Mobilize Those Mobile Eyes Again
In part 1 of Mobilize Those Mobile Eyes, I wrote about the different facets of the mobile channel that your [...]
188 Billion Emails Sent A Day
Yesterday a friend told me that we send about 188 billion emails a day. I did digging and found all kinds [...]
Transmedia Storytelling at SXSW Interactive
This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. While an official definition may be arguable, I would define transmedia story telling as a technique in telling a story where multiple platforms or channels are necessary to tell the whole story. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels. They are similar but I believe the nuanced differences are important. [...]
Mobile Donation Forms
When I say, “mobile donation” you probably think about text-to-give. I assume that because when I Googled the term*, that’s [...]