Andrea Shaw

Senior Vice President at CollegeAPP

Andrea has over 25 years of strategic higher education leadership across public, private, and for-profit institutions driving marketing, admissions, scholarships, student and career programs, and curriculum innovation with an eye toward change. She has held executive positions at global educational publishing organizations such as Pearson, Cengage, and Houghton Mifflin as well as leadership roles at Santa Clara University, UC Davis, Babson College, and Bentley University. Andrea is now SVP at CollegeAPP, a higher education-focused data analytics and consulting firm and, for fun, she teaches brand management and strategic marketing at Southern New Hampshire University.