The Three Major Components of a Successful Annual Giving Campaign
Consider these three opportunities to help you meet your goal, maximize exposure, and generate success: fundraising appeals, events, and stewardship.
Tried-and-True Approach for Year-End Campaign Success
Taking advantage of the giving season means planning in advance for the surge. If you don't, it can get overwhelming and ineffective very quickly.
10 Ways to Lose a Donor in One Email
Whether it’s the EOY appeal or the next campaign you run in 2016, consider all the ways you could lose a donor in the email.
Retaining Your New P2P Donors (Hint: Acquiring Their Emails Is Only the First Step)
By following these steps, you are more likely to retain those donors, increase donations, gain exposure, and acquire more long-term fundraisers.
5 Revealing Campaign Metrics You May Be Missing
Nonprofits often still come up short measuring multi-channel results, especially beyond email conversions.
The Dreaded ‘6/30’
Sometimes fundraising can seem like one of nature's cruel jokes. [...]
